“The only constant in life
We are entering a new era, the Fourth Industrial Revolution – the technology era. This is the era where billions of people connect using mobile devices and the use of these mobile devices is visible in our everyday use. Think of Fitbit, Take-a-lot, Uber, and social media like Facebook and Instagram. What about checking the weather so you dress appropriately for the day, or paying a bill from your online banking, or reading the news with your morning coffee. Technology makes a lot of things easier and we cannot imagine our lives without them.
But how this affects businesses and the world of work? It has caused an up-rise in the automation of business activities, as computers can do repetitive activities faster and with fewer mistakes than what humans can do. It has made looking for employment easier. No need to buy the newspaper and circle your employment choices, search online on more possible work advertisements sites and apply online – there and then, quick and easy. Need to go to the office for a meeting but stuck in traffic, do your meeting over Skype from your car on your mobile device. Just like technology has a hand in basically everything we do today, it has an effect on businesses and the marketing and exposure of these businesses.
Just like you might read the news online, you will or have already searched for a product or service online. Not only did you search for a product or service online, but you might also have read some reviews before making your choice. Reviews, whether negative or positive, is an extra opportunity a business has to impact the potential customer. Good reviews might make you buy the product or service because others found it good. The response and the solution to a negative review might make you buy from that business because of the way they solved the problem, creating a feeling of they care for their customers.
All of us use our mobile devices to search for a product or service because it is quick, convenient and easy and you have access to so much more information than ever before. Printed media may still have an important role in business advertising and marketing, but an online business presence is more important.
Creating and using an online business presence correctly, will assist in achieving the business goals and maximizing their business exposure. One way of creating an online business presence is by listing your business on an online business directory. This is specifically used by potential customers in search of a specific service and/or product. It is important to list your business in a business directory for four main reasons:
- Firstly, to be discovered – a customer does not necessarily know about you or your products and/or services unless you advertise. On a business directory, they do not need to know your business name, as they can search for keywords related to your business and its activities. You might say Google offers the same? To ensure your business is listed on top, you might make use of Google Adwords which in turn can be costly.
- Secondly, visibility of your business – listing your business on a directory ensures that when a potential customer searches for a service and/or product, your business name will appear in the search results. The ranking of your business on the search results will depend on the user’s search criteria (for example near me or open now). On search engines, companies might pay a fortune to ensure that their businesses appear at the top at the search results. Smaller businesses may not stand an equal chance because of a limited budget and may, therefore, lose a possible sale. Business directories give all businesses a fair chance of a possible sale because the control of who to use is in the hands of the user via the user’s search criteria.
- Thirdly, engagement – the easier it is for the user to engage with the listed business, the more likely the customer will make use of that service/product provider. The more channels a listed business can provide for customer engagement, the better the chances of engagement. Contact channels can be a phone number, email, or even better, a contact form on the business page.
- And lastly, the image of the business – a well-formed business directory can give clear and appropriate images of the business on the listing page. This will assist the customer to get a better and clearer view of the business before the customer makes use of that the service provider. By listing your business on a directory does not replace the marketing and advertising of your business, it simply assists in the marketing of your business online. In today’s life, all business can do with more. More business, more sales, more work, more income – whatever you would like to call it – business can do with more. But by wanting more, a business needs to advertise more to ensure an optimum reach to everyone. Make searching for your business easier and list your business on Wherz today.
Life is all about change. If we don’t change, we fall behind. We are changing into a technologically and digital era. Don’t let your business fall behind. Get listed, get found. Wherz – will take you there.