1960 – THE FLAME IS LIT
The first Steers Restaurant opened in Highlands North, Johannesburg. Since the beginning, we’ve been serving that flame-grilled taste.
1970 100% REAL
We open a restaurant in Jeppe Street, Johannesburg and become known for serving 100% Pure Beef Burgers, hand-cut chips and ridiculously thick shakes.
1983 WE TURN UP THE HEAT
Steers became a franchise. After placing a single ad in a newspaper, we received hundreds of requests and 15 new restaurants were opened in the following two years.
1988 FEEDING THE FLAME
We have grown to 50 restaurants countrywide! To ensure consistent quality we build a supply factory in Midrand, which includes our very own bakery, butchery and sauce bottling plant.
1989 THE REAL SECRET’S IN THE SAUCE
Since 1986, we’ve been selling Steers Sauces in most of our restaurants, but this year they hit supermarket shelves in their now iconic bottle/s. We also opened another 35 restaurants around the country!
1990 WE UP OUR GAME
We add a training facility to our factory in Midrand. This ensures that wherever you find a Steers, we deliver real good service and real good food.
2017 REAL RECOGNISES REAL
We launch the Respek Nation campaign and pay tribute to SA’s leading Hip Hop Acts. We even create a burger for the occasion, the “Rib King”.
2018 #KINGING IT WITH ROUNDA
Steers joins Rounda, enabling customers to make a difference and feed young tummies and minds. Then there’s the #Kinging Celebration where we showcase the work of visionary creatives in the world of fashion, food, art, dance and music.
2019 THE FLAME BURNS BRIGHT
We’re blazing a hot trail into the future and will open our 600th restaurant later this year!